A New Chapter for She Designs Things
Growth is a beautiful thing — and sometimes growth means evolving into something that better reflects your heart, your mission, and your impact.
Today, we’re officially sharing that The Sieara Project has transitioned into our new brand:
Poppy + Lily
This change is more than a name update. It’s a refinement of our purpose, a deeper alignment with our values, and a clearer expression of why we do what we do.
Why the Change?
When The Sieara Project first began, it was rooted in passion and purpose. Over time, that mission expanded. What started as an idea has grown into something much more intentional — something centered around remembrance, impact, and legacy.
Poppy + Lily was created to honor family, healing, and hope.
The name carries deep meaning. It was inspired by childhood nicknames of two very special children, and it represents love, resilience, and the importance of supporting families affected by mental health and substance use challenges.
Through Poppy + Lily:
- 10% of proceeds go toward supporting mental health and substance abuse initiatives
- We focus on intentional product creation
- We prioritize clean ingredients and thoughtful design
- We build with heart, not just aesthetics
This evolution allows us to clearly separate our two brands while strengthening both.
What This Means for She Designs Things
Introducing: Sunday Routine
Alongside this transition, we’re also introducing something new under the Poppy + Lily umbrella:
Sunday Routine
Sunday Routine represents intentional self-care. Slow mornings. Reset energy. Thoughtful rituals.
It’s about:
- Creating moments of calm
- Supporting emotional wellness
- Building habits that feel grounding and restorative
- Prioritizing yourself without guilt
Sunday Routine will feature carefully crafted products designed to elevate your weekly reset — from clean formulations to cozy essentials that support your mental and emotional space.
Because self-care isn’t indulgent. It’s foundational.
What You Can Expect Next
As we roll out this transition, you’ll start to see:
- Updated branding visuals
- Refined messaging
- Clear separation between She Designs Things and Poppy + Lily
- New Sunday Routine launches
- Continued transparency about our give-back initiatives
We are incredibly grateful for your support through every evolution of this journey.
If you’ve followed from The Sieara Project to Poppy + Lily — thank you. If you’re just joining us — welcome. You’re right on time.
Here’s to intentional growth, meaningful work, and building brands that truly matter.
With gratitude,
Chelsea
She Designs Things
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